Legend - ‘Legend’ - Anti drink-driving advertising campaign from NZTA featuring ‘ghost chips’.
Totally agree with the top comment:
“Great ad. Honestly the lack of shock-value-crash-footage really helped this ad along ImO. Ever other drink driving ad I’ve seen goes for the “OMG look how mangled they got, that was unexpected!” angle and they just don’t seem to have as much impact as this one did. I guess with a bit of humour and a story that’s entirely about people it hits closer to home” - C0rteks
This is definitely one of my favourite ads that I’ve seen recently.
October 27, 2011, 7:21pm
